Account Manager | Twilio Segment
Over the past 10 years Michaela has been partnering with brands to help them unlock growth through relevant, real-time data. At Segment, she focuses on the Nordic market and advises brands on creating 1-2-1 customer experiences, personalisation at scale and ensuring data compliance. Michaela brings with her to Segment a wealth of experience from the application space and customer experience. Come find her to chat about her love of Smørrebrød.
Senior Consultant | Miltton Insights
Emil has a long experience in driving many large projects to transform companies' loyalty and CRM strategies. He has advised and helped re-building some of the most well-known loyalty programs in Sweden as well as driving several successful CDP-projects from start to launch, taking customers from a basic newsletter send out to a full scale omnichannel marketing with high level personalization.
Before consulting Emil was building and heading CRM/Loyalty departments, implementing MarTech platforms in companies like Daniel Wellington, Coop and H&M.
Founder | Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM.
Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
We start the live broadcast with a short introduction of team and agenda.
CDP has been a buzzword in recent years. Many people talk about it, but most don't know how to properly use it. What is a CDP, really? And, more importantly, what should you use it for? During the presentation, we will provide concrete examples and real use cases that demonstrate the value of utilizing a Customer Data Platform.
Speaker: Emil Björnskär | Senior Consultant / Miltton Insights
We give you some real use cases of how companies like Yara International, Sanofi & Danske Spil are using their CDP´s. Concrete, hands-on examples how you can benefit of using a Customer Data Platform.
Speaker: Michaela Latham | Account Manager | Twilio Segment