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CDP DAY 2023 | Autumn Edition

On October 3rd we'll explore a brand new topic and present interesting real world cases. Join us at Helio Slussen in Stockholm or watch the live broadcast online.

We will explore:

■ How to be a front runner in a the ever-changing CX landscape
■ Best practices from cases that insures a successful CDP venture
■ The possibilities, structure and true business value of a CDP System

Explore the program below for details!


Michaela Latham
Account Manager | Twilio Segment

Over the past 10 years Michaela has been partnering with brands to help them unlock growth through relevant, real-time data. At Segment, she focuses on the Nordic market and advises brands on creating 1-2-1 customer experiences, personalisation at scale and ensuring data compliance. Michaela brings with her to Segment a wealth of experience from the application space and customer experience. Come find her to chat about her love of Smørrebrød.

Emil Björnskär
Senior Consultant | Miltton Insights

Emil has a long experience in driving many large projects to transform companies' loyalty and CRM strategies. He has advised and helped re-building some of the most well-known loyalty programs in Sweden as well as driving several successful CDP-projects from start to launch, taking customers from a basic newsletter send out to a full scale omnichannel marketing with high level personalization.

Before consulting Emil was building and heading CRM/Loyalty departments, implementing MarTech platforms in companies like Daniel Wellington, Coop and H&M. 

Mats Gustafsson
Founder | Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. 
Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator. 


08.00 - 08.30
Helio Slussen | Peter Myndes Backe 16

Breakfast and networking for onsite participants

08.30 - 08.35

Welcome to CDP DAY

We start the live broadcast with a short introduction of team and agenda.

08.35 - 09.10

Customer Data Unleashed: Harnessing the Power of Customer Data Platforms

CDP has been a buzzword in recent years. Many people talk about it, but most don't know how to properly use it. What is a CDP, really? And, more importantly, what should you use it for? During the presentation, we will provide concrete examples and real use cases that demonstrate the value of utilizing a Customer Data Platform.

Speaker: Emil Björnskär | Senior Consultant / Miltton Insights

09.10 - 09.25

CASE: How are companies actually using CDPs?

We give you some real use cases of how companies like Yara International, Sanofi & Danske Spil are using their CDP´s. Concrete, hands-on examples how you can benefit of using a Customer Data Platform.

Speaker: Michaela Latham | Account Manager | Twilio Segment

09.25 - 09.30

Q&A and summary