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09.00 - 09.10


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09.10 - 09.40

Customer Data Unleashed: Harnessing the Power of Customer Data Platforms

CDP has been a buzzword in recent years. Many people talk about it, but most don't know how to properly use it. What is a CDP, really? And, more importantly, what should you use it for? During the presentation, we will provide concrete examples and real use cases that demonstrate the value of utilizing a Customer Data Platform.